Topic: I Got 3 Referrals Today... All on the Rotator!
I had a bad PPC day on my referral site...again, and I spent $15. Not, one Referral. I'm beginning to wonder! I just can't seem to crack that code! Yeah, I can probably increase my bid, but it's appearing more a LOSE-LOSE situation. I do not need to pay 70-80 cents for one click... forget it. I'm going to save that money! 5-10 clicks might bring me one decent referral. Its just doesn't seem to be worth it for me.
Still, my referral website is doing well. I've brought down my Alexa rating to below 320,000 and I'm seeing progress everyday. I keep driving toward my goal. I should be there by June. It should be awesome. In the top 100K. Lot's of free search engine juice. I'm getting there! I get free clicks by pursuing this.
On the other hand, my people search site is still doing well. PPC is working for me there. I'm down to 19-21 cents per click. I'll continue to pursue this. I realize a profit with this site.
Here's my bottom line. I can spend $15 a day on my referral site, and continue to throw money away. I change my ads every 4-5 days. I split test them, yet I can't seem to drive down my PPC. I can continue to drive myself nuts...
Or, I can continue to add value to the Forum as a Super Sponsor and qualify for Tissa's Free leads on the rotator. I have not crunched the numbers, but I know where the true "value" is. I received three referrals today. I don't think I'm exagerrating if I said that I could have spent $50 today in PPC and still wouldn't have 3 referrals.
I also run 3 Auto-responder campaigns. I'm getting referral from them, but they are outside this discussion.
I'm not saying that my experience is the same as everyone's. I'm just saying that anyone reasonably new to Internet marketing should be very, very leary of PPC. It seems to favor existing and established clients, while making it more challenging for new entries. That is just my opinion, but it is based on my experience.
If you follow the ACME model... learn to earn... give-get-grow, work hard to grow your business and pay-it-forward as you grow, I believe you will experience much greater success.
There is huge value in becomming a Super Sponsor. You already know that Tissa covers your operating costs, and now throws in an extra $100.
But, being on his rotater is another huge value that really isn't factored in or spoke about to the extent it deserves. Measure the costs against your own experience. All I'm saying is that for me, it has been extremely valuable. So, don't overlook this additional advantage to qualifying for Super Sponsor.
All the best,
Rick
