Topic: Doing Keyword Research? Don't Overlook This!
Hi folks,
With the Micro Niche subject, we have all been doing a lot of research - especially since this is an important part of the up and coming extremely potential business opportunity that Tissa is presenting us with: PPCall.
I just wanted to point out something:
In our eagerness to do research on keyword-based domains, we might overlook a couple of simple factors. While we do want to look for search volumes - global and local - yet, we want to also look at the trends graphs - simply because these might indicate the search volumes at various times in the year.
For example, if you are purchasing a domain based on a certain festival - say, Christmas, because you want to promote Christmas sales, or Halloween, then you know that only at that relevant time of the year will you get good sales and traffic.
However, you will also get stuck with that domain for a major part of the year, unless you don't mind waiting it out.
So do check the little graph. If you find 2 keywords with the same exact search volume, yet one has a pretty consistently well-performing graph against the other one's many graph with many crests and troughs (highs and lows in a wave), then you know which one to go for. You will also get a bit more detail by looking at the months, and which time of the year it is when you are planning to buy the domain.
Hope that makes sense and helps!
Somesh.
Last edited by Somesh Thakur (2010-06-14 12:09:25)
